Will Basta, an LA-based entrepreneur, has carved a niche for himself in the realms of ecommerce and digital innovation. With extensive experience spanning over a decade, Will’s leadership and strategic insights have been key to the success of numerous startups. His expertise in strategy, marketing, and operations has positioned him as a leader in the constantly evolving ecommerce industry. Beyond his professional achievements, Will is committed to social causes, particularly clean water initiatives and pitbull rescue programs. By integrating his business acumen with his passion for social responsibility, Will continues to leverage technology and innovation to create meaningful, positive change on a global scale.